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Hey, I'm Nicola Holtkamp— freelance Concept Creative and Senior Art Director.
With a strong proficiency in B2B Marketing, my expertise is concept creation and design development for corporate and brand communication. I focus on complex subjects, holistic campaigns, and content creation.
With many years of experience in advertising and communications, I support marketing teams and agencies, developing strategy-based project solutions with added value.
From my client projects:
Future Report
Creative Direction, Concept Creative Art for Third Wave/Berlin
Third Wave reached out to me about a role as the design lead for one of their client projects: a future report for a Scandinavian pharma company that documents the emerging trends in healthcare. The small and exclusive project team included great minds from foresight, trend research, fiction writing, and digital strategy. I thoroughly enjoyed this challenging opportunity and gained valuable knowledge from this collaboration, which has elevated my creative output to a higher level. The clients' innovation team let me know the company really appreciates the creative concept of the report and that they “receive great feedback from the organization on the design.”
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DAL – Deutsche Anlagen Leasing
Senior Art Direction, Design Lead for Zielwerk/Frankfurt Main
I have been working for Zielwerk agency for several years on projects for their client DAL - Deutsche Anlagen Leasing, an asset leasing company. Initially, we created traditional annual reports that were published in print until 2021. Nowadays, my focus is on creating cross-media B2B content marketing, such as the creative conception of a brand campaign and its documentation by guidelines, art direction of lead campaigns, classical layout work, and creation of illustrations for white papers and sales books, as well as the development of social media content. For concept development, I often collaborate with my German text partner, Katrin Tettenborn. It is a great experience to see how the agency's trust in my competence has grown over the years and how it’s continuing to solidify.
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tyntec
Senior Art Direction, Concept Creative for tyntec/München
Working for tyntec — a global mobile messaging operator and cloud communications provider — allowed me to start with a highly experienced marketing and strategy team. We developed numerous media for B2B marketing: Educational whitepapers and playbooks, online ads, blog illustrations and infographics, design templates, swag, booths for DMEXCO and MWC, and company presentations. I also developed customised pitch decks to acquire potential clients and sales decks for various topics and products. In 2023, I supported the marketing team in defining and documenting brand guidelines during a brand refresh created by a design agency. The following tasks involved providing content inspiration, ideas and complete formats for corporate marketing and communication. So, over the years, my position has entirely switched from visual creation to concept development and implementation, which I greatly appreciate.
What people say who worked with me:
“Nicola delivers a high level of creative quality combined with a good understanding of customer requirements. This starts with the strategically oriented concept and extends to the visual implementation.”
Ingo Rütten — Managing Director and Consultant at Zielwerk GmbH