Wechsel zu Deutsch 🥨
Hey, I'm Nicola Holtkamp— freelance Concept Creative and Senior Art Director.
With a strong proficiency in B2B Marketing, my expertise is concept creation and design development for corporate and brand communication. I focus on complex topics, holistic campaigns, brand management and content creation.
With many years of experience in advertising and communications, I support marketing teams and agencies, developing strategy-based project solutions with added value.
From my client projects:
Future Report
Creative Direction, Concept Creative Art for Third Wave/Berlin
Identifying emerging trends in the healthcare sector and presenting them across the group as a source of inspiration for new business areas and as a basis for decision-making regarding products, technologies, and business models. That was the brief from a Scandinavian pharmaceutical company, which I addressed as Design Lead on the Third Wave team. I was responsible for the overall creative concept: from the report's visual storytelling and imagery to the staging of the trend scenarios as “News from the Future” in the style of fictional interfaces. The client's innovation team reported: “We have received great feedback from the organisation on the design.”
—
DAL – Deutsche Anlagen Leasing
Senior Art Direction, Creative Lead for Zielwerk/Frankfurt Main
Cross-media brand communication is the focus of my long-term work for DAL, a B2B financial services provider within the Sparkassen-Finanzgruppe, serving the real estate, energy, transport, and IT markets. As Creative Lead working with the agency Zielwerk, I shape the conceptual and visual development of DAL's brand communication: from brand frameworks to creative concepts and campaign-ready visuals – including generative approaches – through to editorial formats for corporate communication, marketing, and sales. Over time, the collaboration has evolved from the creation of classic annual reports into holistic, cross-media content marketing.
—
tyntec
Concept Creative, Senior Art Direction for tyntec/München
A2P monetization, mobile messaging, authentication, and network APIs at the intersection of telco and techco were the context of my creative and strategic collaboration with tyntec, a global Tier 1 provider of mobile communication. Starting with classic design work – from whitepapers and campaign assets to infographics and event design – as well as art direction, my focus later shifted towards developing strategic communication and content marketing concepts for corporate marketing, product, and sales. A special focus was placed on product-specific pitch and sales decks, as well as on further developing B2B content for the marketing of complex communication solutions.
What people say who worked with me:
“Nicola delivers a high level of creative quality combined with a good understanding of customer requirements. This starts with the strategically oriented concept and extends to the visual implementation.”
Ingo Rütten — Managing Director and Consultant at Zielwerk GmbH